The new image oozes the Portuguese brand's DNA and origins Salsa reinforces its strength and concept in the domestic market with the opening of the latest flagship store in the Colombo shopping centre. Located on the 1st floor, at no. 1153/1154, the new store was inspired by the Portuguese brand's know-how, which turns buying into an experience of discovery of the origins.
This new concept sums up the identity and authenticity of the brand, giving the consumer a shopping scenario where denim is the key element. The use of natural wood and iron, both in terms of flooring details and furniture, has brought together strength and authenticity in the space, mirroring a scenario of industry and renovated lofts.
The space is easily identifiable in terms of the female and male zone through the materials and colours used, as well as the signs. This distinction is shown in the recreation of the typical Salsa jeans wall, which here has a different and customised identity.
Salsa is still focused on external growth, now with 107 stores and 2,000 multi-brand stores. The end of the year will see the opening of new stores both here and abroad. The reopening of the store in the Colombo shopping centre in a new location consolidates Salsa's presence in Portugal, with over 56 points of sale and the online store (www.salsastore.com) which, in addition to serving the European Community, is also available in the United States, Mexico, Switzerland, Canada, and many other countries.