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10 WONDERFUL YEARS!

30/03/2017

10 WONDERFUL YEARS!

Push Up Wonder Jeans are celebrating their 10th anniversary with a campaign starring Sara Carbonero

 

Ten years ago, after a deep study of the female body, SALSA became a pioneer in the world of denim when it launched the innovative Push Up Wonder jeans, originally a low-waisted model that perfectly combined the real push up effect with comfort and sensuality. Throughout the last decade, the Portuguese brand has privileged innovation and differentiation. As a way of growing in a demanding and highly competitive international market, such as the fashion industry, the brand strives every day to satisfy the needs of the modern woman who cares about both trends and comfort at its best. 


The creation of the Push Up concept itself marked the beginning of SALSA's specialization in the creation of technical jeans, taking them to a high level of differentiation when compared to the competition, ensuring excellent quality and wearability. So, to celebrate the 10th anniversary of the Push Up Wonder jeans, the high-waisted model is coming to the stores, and besides being a must-have right now, it works wonders with a multitude of looks, from the most urban to the most sophisticated, as it adapts to the body just like a second skin.


To celebrate this occasion, the Portuguese brand Salsa will launch on March 27 a very special campaign starring Sara Carbonero. The well-known journalist will be the brand's ambassador in 2017, reinforcing Salsa's image not only in Portugal, but mainly in the Spanish market, strengthening the expansion plan forecast for this year.


During the making of the photo shoot, Sara Carbonero opened up to the brand:

"There are days that I don't go straight home so I try to wear something that will be good for both the daytime and later in the evening if an invitation to dinner pops up. I really like the very basic colours, the very neutral ones that go with everything. I don't like taking too many risks with prints and I don't like to complicate. So I always look for comfortable clothes; clothes that can be matched with trainers or stilettos for the evening.


The Push Up Wonder are like a second skin. They adapt perfectly to our curves, our shapes, and our body. They have everything and are very easy to match." Sara Carbonero

The high waisted Push Up Wonder model features a tight fit around the legs and the design of the small and round back pockets, which together with the side seams creates a stylish cut. Salsa’s fitting experts recommend that these jeans be used with a very tight fit around the legs to create the perfect push up effect. Available in three washes, these new jeans will allow you to create new, comfortable, and versatile looks for various occasions.


With many million Push Up Wonder jeans sold all over the world, Salsa’s most iconic jeans are now available in high waist, with three possible washes, and sold in all the sales channels, promising to continue to seduce the brand’s fans and attract new customers that had been clamouring for this development.


"This campaign comes at a time of great relevance for the brand: the 10-year celebration of the Push Up Wonder, the brand's iconic product, and the intention of growing and strengthening the brand in the priority markets where we operate: Portugal and Spain. So, the privilege came about to become associated with Sara Carbonero, who embodies the profile of the woman we want: a modern, inspirational woman who gives importance to being beautiful, elegant, and comfortable and who wears jeans in her everyday life. As Sara is well-known in these two markets, we believe we will increase our market share even more within the category of fitting jeans and at the same time reach new customer profiles, in addition to the current one." Rita Calheiros, Brand & Marketing Manager.

 

Campaign credits

Photographer: Bernardo Doral

Hair & Make up: Vicky Marcos

References of items used in the campaign:

1178548503 – Jeans

1171988502 - Shirt

1171639000 - Boots