Opening of the new store in Zenia
SALSA Inaugurates a super store with a new concept.
New image breathes the DNA and the origins of the Portuguese brand
Salsa reinforces its strength and concept in the Spanish market with the opening of a new store in Zenia. The new space was inspired by the know-how of the Portuguese brand, making the purchase an experience of discovery of the origins.
This new concept sums up the brand's identity and authenticity, presenting consumers with a shopping scene where denim is the key element. The use of natural wood and iron, both in the two details of the floor and in the furniture, has contributed with strength and authenticity to the space, bringing us to an ambience of industry and converted lofts.
The female and male areas are easily identifiable through the materials and colours used, as well as the signs. This distinction is seen in the recreation of the brand's typical jeanswall, which here takes on a different and personal identity.
Salsa continues to focus on growth abroad, with 107 own stores and 2,000 multi-brand stores. The opening of new stores is planned, both nationally and internationally, for the end of the year.